Mod is a subculture that began in the United Kingdom focusing on music and fashion.

The subculture came from a small group of London based stylish men in the 1950s who listened to modern jazz, which is where the name Modernist originates.

Here at Modernism, we step back in time to bring you the sights, sounds and influences of the subculture’s fashion, music and lifestyle.

With one eye in the past and the other in the future, we will bring you the new fashions, sounds and influences that keep this movement alive.